In the Media
American Made Takes on Tariffs
By Orian Rugs
As the list of items subject to tariffs grows, so does concern in the home furnishings industry. With a tremendous amount of raw materials sourced from China, the impending 25% tariff threatens the well-being of retail. And, while many are shifting their gaze to India or Turkey, American manufacturers are raising their hand to remind retailers that they are positively positioned to combat the impact of imports.
Orian Rugs manufactures their products in the United States and will experience zero ramifications from the January 2019 tariff launch. Brandon Culpepper, Chief Revenue Officer for Orian Rugs, reminds brands of all sizes that “Orian is well-positioned to serve American retailers in the current economic environment. Our products are made in America – including design, yarn extrusion, weaving, finishing and shipping.”
The operation happens under one roof in Anderson, SC, creating an unparalleled outfit that allows the company to keep costs low while generously supporting the American workforce.
Orian Rugs is just one of the many American manufacturers experiencing an uptick. With a reported 370,000 new manufacturing jobs added in the last two years, National Association of Manufacturers Chief Economist Chad Moutray said to The Washington Post, “Manufacturers are more optimistic than any time in modern history. Pro-growth tax and regulatory reform has given manufacturers the confidence to hire more workers, raise wages and increase investments.”
A large part of this confidence comes from the certainty that American manufacturing is perfectly poised to offer relief to the home furnishings industry. So, with a rally-cry to worried retailers, Culpepper closed, “Orian is vertical, efficient and domestic – which means that the styling and value we offer stands out in the industry more than it ever has before. We are America’s answer for woven rugs in this era of price hikes due to tariffs and raw material price increases.”
March 22, 2017
New York Home Fashions Market – The Rug Shopping Guide
By Carol Tisch & Lisa Vincenti
NEW YORK — The spring 2017 New York Home Fashions Market, running from March 27-30, is shaping up to deliver lots of newness and special customized programs tailored to drive profitable sales for big box retailers, discounters and domestics chains.
Five rug companies – Feizy, HRI, Momeni, Rugs America and Rizzy Home – will be presenting in new showrooms at the semi-annual textile event, most having relocated to larger spaces. Innovations in fiber, construction and weave abound, with many brands introducing mixes of yarns to create textural effects in machine made rugs at affordable prices designed to appeal to NY market shoppers.
Bohemian and tribal looks as well as abstract designs that saturated winter markets have already been placed with major retailers, with several rug companies reporting strong Q1 sales in these categories.
Following is a preview of the looks rug companies expect to top buyers’ hit lists as they shop New York showrooms.
Orian is brings a new vintage-like collection of Persian-styled designs to New York Home Fashions Market called Bohemian. Machine made of 100 percent polypropylene, these classic designs feature motifs in a blend of deep, saturated colors. From large whimsical patterns incorporating organic elements to vintage or worn looks, Bohemian rugs carry an MSRP of $327 in 5×8.
The space-dyed effects featured in the Next Generation and Bohemian collections are achieved through Orian Rugs’ proprietary Fusion Color Technology, which the company says delivers high-value polypropylene rugs at a fraction of the cost of space-dyed rugs. In response to the increased attention and demand for these made in the U.S.A. collections, Orian Rugs has expanded these collections and releasing new designs in both Next Generation and Bohemian at the upcoming New York and High Point Spring Markets. Orian, 1261 Broadway, Suite 1108.
Bohemian & Tribal Looks Headline 2017 Rug Collections — Part 1 & 2
February 24, 2017
ATLANTA — At the January Atlanta International Area Rug Market, the most prevalent stories in rug introductions for 2017 included a unanimous emphasis on Bohemian looks, an increase in beautiful abstracts, and innovations in yarn technology and machine-weaving.
February 9, 2017
Building a better machine-made rug
For years, the machine-made market was limited to the high and low ends of the spectrum. […]
That gap between Axminsters and low-end machine-made rugs started filling in in the 1990s and early 2000s as hand-tufted wool rugs and better-looking, better-quality machine made synthetics began entering the marketplace.
Deonn Baker, vice president of e-commerce and marketing for machine-made specialist Orian Rugs, said the rise of electronic Jacquard looms a little more than two decades ago opened new opportunities for design and reduced the time it takes to take a design from concept to finished product by around 90%.
“Recent improvements in CAD equipment have further advanced design capabilities and opportunities. The combined effect of the evolution of looms and yarn process advancements create indoor and indoor/outdoor woven rugs that have better performance (withstand spills, resist stains) are more durable, long-lasting,” Baker said.
In October, the Anderson, S.C.-based manufacturer rolled out three new collections that incorporate the new Fusion 24 Color Technology developed by Director of Design Scott Miller and Vice President of Development and Design Jeff Hughes. Fusion 24 allows the company’s designers to control precise placement and infusion of up to 6 shades of each color, in essence, creating space-dyed looks without space-dyeing the yarn.
Added Baker: “Lower cost, color consistency, and replicable design are also notable advantages of manufactured rugs. Consumers who are much more likely to be fashion-forward and trend focused will re-decorate often.”
October 28, 2016
U.S. manufacturers tout quality, national pride
American manufacturing is a hot topic of conversation this election cycle. But in an increasingly global economy, does the “Made in the USA” label still have value? According to home furnishings companies that produce some or all of their product in the United States, the answer is yes for a multitude of reasons, from greater quality control to pride in the American labor force.
According to the Bureau of Economic Analysis, the U.S. furniture manufacturing industry’s gross output and value added to the overall GDP have risen steadily since 2010, though not quite to pre-recession levels. The research on the value of American manufacturing to the consumer varies.
A 2015 Consumer Reports survey found nearly eight out of 10 U.S. consumers would prefer an American-made product over an import, and about 60% of respondents said they would pay 10% more for American products. But a 2016 Associated Press-GFK poll found that while nearly three out of four consumers would like to buy American, they think those products are often too expensive or hard to find. The majority of respondents said they would buy a cheaper import over a more expensive domestic product.
Though imports remain a significant contributor to the home accents universe, domestic manufacturers say there are still plenty of reasons to take pride in making product in the United States.
“The Oliver Gal Artist Co. is known for its unbeatable quality,” said Assi Glikshtein-Gal, CEO of Hollywood, Fla.-based wall art specialist Oliver Gal. “Made in the USA is a symbol of virtue which you cannot achieve when made in China or Mexico. We deliver high-quality and high-end finishes to retail, interior designers and the final customer. The United States is a symbol of high-quality products and a standard that makes us proud.”
The Federal Trade Commission regulates Made in the USA labeling. If a business chooses to advertise a product as Made in the USA, then the FTC requires that “all or virtually all” of that product must be made stateside. In addition to the product’s final assembly taking place in the United States, the FTC dictates that “all significant parts, processing and labor that go into the product must be of U.S. origin,” and the product should only contain negligible “foreign content.”
“Our entire line can be manufactured in the U.S., but it’s all about what finish the client chooses to use,” said Marty Perrell, president and owner of Los Angeles-based art producer Daleno. “If they want hand-embellished product, 100% of our hand-embellished product is manufactured in the U.S. (We manufacture domestically) mainly due to the fact that I wanted to make sure the quality of the product was what the clients were expecting, so I’m able to ensure that by overseeing the manufacturing whenever it’s done in Los Angeles. Secondly, I wanted to support the labor staff in the U.S.”
Several rug manufacturers produce at least a portion of their line domestically, including Capel, Mohawk, Orian Rugs and Oriental Weavers. Orian Vice President of Development and Design Jeff Hughes said the ability to control the supply chain from beginning to end helps the company with meeting its customers’ needs, regardless of the time frame.
“The strength of Orian is we can turn the ship really quickly for special requests; things happening in the industry,” Hughes said. “We can meet with our yarn folks, finishing, shipping and manufacturing. There are no special meetings where someone has to change their schedule; we can meet and execute it quickly.”
(read full article here)
October 27, 2016
Orian bows Fusion 24 program at market
Orian Rugs’ newest design program brings the look of space-dyed yarn to the marketplace without actually space dyeing the yarn.
The Anderson, S.C.-based manufacturer rolled out three new collections that incorporate the new Fusion 24 Color Technology developed by Director of Design Scott Miller and Vice President of Development and Design Jeff Hughes. Fusion 24 allows the company’s designers to control precise placement and infusion of up to 6 shades of each color.
“Jeff and I have figured out a great way to take multiple amounts of colors and plan them in a way they can interact with each other,” Miller said. “That’s why it gives you the multiple shades in the backgrounds of each element. What we tried to do is use a palette that’s very mainstream and can open the doors to a wide range of looks and styles.”
The three collections that are made using the new technology are Next Generation Carolina Wild, Bohemian and Symphony.
Space-dyed looks are created using multiple strands/reeds of color at a single time; comparatively, traditional space dye blasts a continuous strand of fiber with multiple variants of a color to create rugs with a heathered look. Officials say the color technology, can be applied to a broad spectrum of styles, ranging from modern, contemporary, traditional and transitional rugs.
“The consumer benefit is we have not introduced any additional cost for the consumer. We’re not passing that on to the consumer,” said Deonn Baker, vice president of e-commerce and marketing. “They are getting a very sophisticated, space-dyed look for less than the cost. It is very retail ready and it can range from geos, to traditionals, contemporary designs, moderns. You get the full spectrum of design patterns and an endless amount of color combinations that have been created.”
For a 5×8 rug, Next Generation Carolina Wild and Symphony each retail for $199, while Bohemian’s MSRP is $178.
January 8, 2016
ORIAN RUGS PROUDLY ANNOUNCES LAUNCH OF NEW WEBSITE
Enhanced Resources on OrianRugs.com Include New Buying Guide and E-Catalog
ANDERSON, SC – Orian Rugs, a leader in the textile floor-covering industry, proudly announces the launch of its redesigned website, www.OrianRugs.com.
The redesigned site introduces a new product buying guide that walks customers through essential measurement and design options prior to making a purchase decision. The Orian Rug Guide provides advice on rug sizes, colors, patterns and practical placement within any room, along with care tips and answers to frequently-asked questions.
The new website also features a link to the entire Orian Rugs catalog. Visitors can browse, compare and bookmark hundreds of beautiful rug designs for any home or office décor at their convenience.
The enhanced Orian Rugs site includes convenient links to retailers across the nation that offer our rugs in their stores, as well as e-commerce vendors. There’s a calendar of market dates for the entire year, along with a page for the latest news and media. And we provide a section exclusively dedicated to our national and international dealers.
About Orian Rugs
Orian Rugs is a creative and innovative leader in the textile floor-covering industry, selling the highest quality products around the globe. We are a family-owned manufacturer of decorative area and scatter rugs based in Anderson, South Carolina. Our commitment is to build a better America by creating high quality, innovative rug designs—100% manufactured in the USA!
The Mardi Gras Collection features a bright and bold color palette mixed with unique and artful designs that will deliver a colorful punch to any space. This collection offers a casual elegance of designs that will enhance the beauty of the home. They are designed for durability, performance and high style and has the power to transform your room in an instant. They are available in 2 sizes, 5’x8′ and 8’x11′, and are made in Anderson S.C. USA.
The South Carolina Chamber of Commerce announced South Carolina’s 25 fastest growing companies on Thursday — nine Charleston area businesses on the list — two in the top three.
Barling Bay (Charleston) was named the third fastest growing company in S.C., preceded by Pegasus Steel (Goose Creek) with second-place honors.
“We supply large steel plate components that go into the vehicles, rear walls, side walls, that go into critical defense programs,” said Tony Deering, CEO, Pegasus Steel.
Their business model is as sturdy as the steel they manufacture. Their workforce has grown from 12 employees in 2007 to 150 today. They say the sky’s the limit.
“We’re now aerospace certified so were in discussions with Boeing to meet their needs and several other players in the area,” said Deering.
The workforce was just one of factors that put them near the top of the list.
“They had to be in business more than 3 years. So we looked at the last 3 years of revenue. They had to be over $3 million in revenue. They had to be headquartered in SC,” said Christina Schleifer, Communications Director, The Capital Corporation.
The Lowcountry had more businesses on the top 25 list than anywhere else in the state. Organizers say this shows how the state’s economy is shifting.
“It goes beyond the traditional. We have the BMW’s here and the big manufacturers here but these are smaller, very well-run companies that are really the backbones and I really think that’s what the strength of the state is,” said Schliefer.
Wild Creations, headquartered in Myrtle Beach, received the top honor.
Established in 2002, Barling Bay offers information security services to government agencies.
South Carolina’s fastest growing companies:
25. Coastal States Bank – Hilton Head
24. Cynergi Systems – Duncan
23. Orian Rugs – Anderson
22. Egroup Inc. – Mt. Pleasant
21. Network Controls and Electric – Greenville
20. Electric Guard Dog – Columbia
19. Sabal Homes – Mr. Pleasant
18. Vapor Apparel – N. Charleston
17. Weir Capital – Simpsonville
16. Heritage Healthcare – Greenville
15. Human Technologies – Greenville
14. J. Banks Design – Hilton Head
13. SYS Constructors – Greenville
12. International Public Works – Charleston
11. Rrythmlink International – Columbia
10. Nason Medical Center – N. Charleston
9. Thomas Glover Associates – Inman
8. Lindbergh & Associstes – North Charleston
7. CareCore National – Bluffton
6. Denis Corporation – Columbia
5. Levelwing Media – Mt. Pleasant
4. JH Global – Greenville
3. Barling Bay – Charleston
2. Pegasus Steel – Goose Creek
1. Wild Creations – Myrtle Beach
For Immediate Release
February 11, 2014
Orian announces expansion at Anderson County facility
$13 million investment expected to create 125 new jobs
COLUMBIA, S.C. – Anderson County is slated to see an influx of 125 jobs in 2014 as Orian Rugs, a family owned manufacturer of machine woven area rugs, announces a $13 million expansion at its South Carolina facility.
The $13 million expansion adds to the bustling growth Orian has experienced at their Anderson County headquarters over the past 35 years. Since Orian’s opening in 1979, the company has acquired three sister companies, McThree Carpets and Bajong Carpets, both in Belgium, and Sofiteks in Turkey. Additionally, Orian has grown into a 550,000-square-foot, state-of-the-art facility, with 500 employees in Anderson prior to the expansion with operations on a global business level.
The Coordinating Council for Economic Development approved job development credits for the project.
“Orian was built from the ground up in South Carolina and continues to expand within our state. We are excited they are continuing to grow in South Carolina with a $13 million investment, creating 125 new jobs.” -Gov. Nikki Haley
“To see a company start in South Carolina and rise to the global business level is nothing short of amazing. Orian’s continuous choice to build and expand right at home is a strong testament to the business-friendly culture South Carolina demonstrates with each and every company that chooses to do business here.” -Secretary of Commerce Bobby Hitt
“We are very excited Orian Rugs made the decision to expand in Anderson County. They could have chosen to expand anywhere in the world and chose Anderson. Over the past 35 years, Orian has been a wonderful economic asset to our county.” -Lt. Col. Tom Allen, Retired -Anderson County Council District 4 representative
Five Fast Facts:
- $13 million investment and 125 jobs.
- Opened its doors in South Carolina 35 years ago and have since acquired three sister companies in both Belgium and Turkey (i.e., McThree Carpets, Bajong Carpets and Sofiteks).
- Orian has grown into a 550,000 sq. ft. state of the art facility operating on a global business level.
- Orian currently employs more than 500 employees in the Anderson area.
- Began as a family-owned rug company that originated in Anderson, SC.